* Targeted visitor in the SEO processes is a person that types a keyword in a search box (that is related to offered products, services or information) and enters the website through the search engine results page. In terms of search engine optimization process, awareness and visibility are two main objects for a website.
** Awareness (especially Top-of-Mind Awareness) is a valuable and hardly achievable thing (lots of money + high-class or specialized production + right message). The greatest moment of this aspect is an ability to create such a mindset for a customer that he or she would think of a certain brand first while the thought of particular products enters their mind. Do not get us wrong – search engine optimization is not intended to raise brands’ awareness. However, people, who constantly search for a particular product or service can notice your brand while scrolling through the list of companies ranked in the search engine results page. If your website will appear in the top 10 in SERP (within the most known brands), people will start recognizing you too. E. g.: if a user of search engine periodically searches for “supplements for sport” and spots your website in search engine results page, after a while he will click on the link leading to your site, regardless the fact that he could be used to trust only the well-known brands. SEO satisfies demand but does not create it. If your services and products are searchable at the internet – SEO is the right marketing service for you. If you are not promoting your brand through other marketing channels – with the help of SEO it will become known to search engine users. If you do not know if people are searching for your product or service online – we can answer this question.
Even though nowadays there are a number of SEO lessons, recommendations for website optimization, the creation of a visible website is not that simple. Visibility (on the internet), contrary than awareness, means an investment into a place where people are looking for a product or service already wanting it. Normally, for this purpose, the message is spread in such a manner that a client reviews it voluntarily (permission marketing). Search engine optimization does the biggest influence on visibility. SEO stands out from other mass marketing tools because of the largest return on investment.
