Google bots, also known as crawlers or spiders, are automated programs that constantly browse the web and collect information about websites. Their main task is to crawl pages, index them in Google’s search database, and help algorithms determine which results to display to users based on their search queries.
SEO is closely connected to how these bots interact with your website — your visibility in search results depends on how well Google’s crawlers can understand and read your site. If your website contains technical errors, poorly configured robots.txt files, duplicate content, or incorrect redirects, bots may fail to access important pages or misinterpret their relevance.
Proper management of Google bots is an essential part of technical SEO. By optimizing your site’s structure, meta tags, sitemap, and indexing rules, you ensure that crawlers can efficiently and accurately read your website’s content. This helps your site achieve higher rankings faster and prevents potential ranking losses caused by technical issues.
