Looking for new, effective ways to promote your website? Promoting a website online is a complex process. Most strategies won’t deliver strong results overnight — however, attracting visitors to your site by choosing the right advertising methods for your niche is absolutely possible!

SEO advertising — only after analysis

An initial SEO analysis allows you to assess whether SEO (search engine optimization) is the right approach to promote your website online and whether this marketing channel has the potential to generate traffic and conversions.

If the initial SEO analysis shows untapped potential and demand, we can help you achieve long-term results — ranking your keywords in Google not just for days or weeks, but for years — and attracting an engaged stream of organic visitors who are likely to convert.

SEO analysis — at every stage

  • Initial SEO analysis

This is performed before any optimization work begins, right after receiving a client’s inquiry. The focus areas of the initial SEO analysis include:

  • assessing search demand (whether your product or service is in demand online);
  • reviewing your website’s current SEO performance;
  • analyzing competitors’ SEO readiness;
  • evaluating potential;
  • defining the most suitable payment model (based on traffic, rankings, or specific performance goals).

  • SEO analysis in target keyword research

If the initial analysis shows that your niche keywords have search demand, the next step is a detailed keyword analysis.
Before planning and creating website content, we research which phrases people use when searching for your products, services, or information.

Since achieving high rankings for competitive keywords requires time and resources, we also focus on less competitive, lower-volume keywords that can still drive valuable results.

Keyword analysis priorities:

  • expanding existing keyword groups by finding related combinations, variations, and synonyms;
  • discovering new, untapped keyword opportunities;
  • identifying keywords suitable for systematic content expansion;
  • researching long-tail and question-based keywords;
  • finding keywords for value-added content (e.g., blog posts, knowledge base, FAQ pages, “Expert Tips” sections, etc.).

Never focus solely on 1–5 broad, highly competitive keywords — these are slow to rank, costly, and may not bring conversions even once they do.

  • SEO analysis in content planning

Content is one of the most important parts of your website. While many think of it as “just SEO text,” we follow real-world experience and Google’s official recommendations — believing that website content should not only contain relevant keywords but also be high-quality, informative, readable, and valuable to visitors.

Average-quality content is not enough to achieve top organic rankings. Articles and product/service descriptions should stand out as the best in their niche and deserve high rankings in Google.

That’s exactly what we do — by analyzing competitors’ content quality from an SEO perspective and preparing detailed content creation recommendations for each page.

High-quality content encourages positive engagement: visitors browse longer, improve bounce rate, increase time on site, and are more likely to share your content on other websites, forums, and blogs. Naturally earned backlinks are the ultimate goal.

  • SEO analysis in website structure planning

We analyze competitors’ website sizes, structures, and internal link distribution. Based on the analysis, we optimize our clients’ site structure to build a more effective and superior system.

  • External SEO analysis

To achieve good SEO results, backlinks are essential. Naturally earned links are ideal — but achieving them can be challenging. Encouraging natural content sharing online requires consistent effort and resources for quality content creation.

Links from popular, authoritative websites are another major advantage. By analyzing your competitors’ external optimization strategies, we create our own off-site strategy designed to match, catch up with, and eventually outperform them.

Although some believe that posting comments on forums or blogs is outdated, that’s a misconception. Writing thoughtful, relevant comments in related forums and blogs can attract visitors genuinely interested in your products or services — bringing benefits beyond SEO.

 

Of course, this is just a small part of the SEO process — you can find all services here.

Unlike other advertising channels — including Google Ads, TV commercials, magazine placements, social media ads, or billboards — SEO in organic search provides long-term benefits. It helps attract motivated users who are already searching for what you offer.

With SEO, we not only improve your website’s keyword rankings and organic traffic but also analyze performance using tools like Google Search Console and Google Analytics. This allows us to accurately measure SEO effectiveness and return on investment.